Prime Chuck Creative | Xerox (@Y&R)
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
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Xerox (@Y&R)

Function: Concept & Copy

Channel: Print


About This Project

Who benefits most from the multi-talented Xerox Document WorkCentre 450c? The one person with a dozen jobs: the entrepreneur.

When you are your own support staff, you need some serious help from a reliable source. And you probably could use a laugh, too.

We set out to create a long copy print ad that accomplished both.

(Click layout to enlarge.)