Prime Chuck Creative | Opportunity Fund
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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Opportunity Fund

Function: Naming


About This Project

As California’s leading microfinance provider, Lenders for Community Development (LCD) was driving economic mobility and building stronger communities in our state by helping thousands of people make a lasting change in their lives.

LCD asked Prime Chuck to create a name and tagline that conveyed their unique combination of characteristics, which we identified as hope, hard work, and good economic sense.


The name and tagline have been a success. Opportunity Fund has continued to serve Californians, directing more than $83 million and sound financial advice to entrepreneurs, students, and families throughout the state.