Function: Branding, Copywriting
Channel: Digital
ABOUT THE PROJECT
Function: Branding, Copywriting
Channel: Digital
ABOUT THE PROJECT
Prime Chuck Creative was hired by the Addis Agency to help express what made Noll & Tam Architects a unique and special firm. After just one meeting with a room full of enthusiastic stakeholders, including the two founders, we knew this wouldn’t be difficult.
Prime Chuck Creative helped Addis fine-tune their branding documents; we turned the graphic element in the name “Noll & Tam” into a point of difference; we wrote a manifesto that became a showpiece for the Mission section of Noll & Tam’s website; we followed up with a multitude of employee bios, all written from 30-minute phone interviews.
Given Noll & Tam’s focus on projects that benefit the community, we wrote the tagline “Uncommon Spaces for the Common Good.” The greatest compliment we received: after we shared the manifesto with the client, not one word was changed.