Prime Chuck Creative | Clorox Fresh Step (@Y&R)
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
portfolio_page-template-default,single,single-portfolio_page,postid-295,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-14.5,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

Clorox Fresh Step (@Y&R)

Function: Concept & Copy

Channel: TV & Video, Print



Cat owners know the importance of keeping their cat happy. Especially when it involves the litter box. Cats who don’t like their litter box have a lovely way of showing their displeasure. At Prime Chuck Creative, we’ve witnessed it. Not pretty.

We partnered with art director Marc Marvin to create a television commercial that romances the special relationship between intolerant, pissed off cats and the owners who love them.