Function: Concept & Copy
About This Project
Technology makes our lives easier, except when it doesn’t. Ask any art director who has worked on a computer. This print ad assignment for Adobe’s suite of professional graphics software hit close to home. No focus groups were necessary, just painful memories of uncooperative software in the dead of night.
Adobe’s claim to be the industry standard would become true, as Quark and other layout programs fell out of favor soon thereafter.
“Whimpering of Art Directors” received a London International Award. And we all know how smart those Brits are.
(Click layouts to enlarge.)