Prime Chuck Creative | Portfolio Categories Packaged Goods
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
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archive,tax-portfolio_category,term-packaged-goods,term-23,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-14.5,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.6.0,vc_responsive
Posted at 05:08h
in
by Erin
[vc_row][vc_column width="2/3"][vc_video link="https://vimeo.com/117886512"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/126297298"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/126297299"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy
Channel: TV & Video
About This Project
What better way to promote Texaco's high-performance Havoline products than by associating them with a 750-horsepower machine designed to make left-hand turns at 200 mph? Just be sure...
Posted at 04:37h
in
by Erin
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text]Function: Concept & Copy
Channel: TV & Video, Print
ABOUT THIS PROJECT
Cat owners know the importance of keeping their cat happy. Especially when it involves the litter box. Cats who don't like their litter box have a lovely way...
Posted at 21:12h
in
by Erin
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_single_image image="519" img_size="full" qode_css_animation=""][vc_column_text]Above, left to right: Original packaging, new packaging
Below: Rebranded back panel (click to enlarge)[/vc_column_text][vc_empty_space height="20px"][vc_single_image image="521" img_size="medium" qode_css_animation="" img_link_large="yes"][vc_empty_space][/vc_column][vc_column width="1/2"][vc_column_text]Function: Branding, Concept & Copy
Channel: Packaging
About This Project
The story of Mary's Gone Crackers is that of founder...
Posted at 20:03h
in
by Erin
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2" css=".vc_custom_1483419328106{padding-top: 64px !important;}"][vc_column_text css=".vc_custom_1483420676236{padding-top: -34px !important;}"]"Summer Camp"
[audio mp3="http://primechuckcreative.com/wp-content/uploads/2016/06/CrystalGeyserSummerCamp.mp3"][/audio]
"Reunion"
[audio mp3="http://primechuckcreative.com/wp-content/uploads/2016/06/CrystalGeyserReunion.mp3"][/audio]
[/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text]Function: Concept & Copy
Channel: Radio
ABOUT THIS PROJECT
The branding agency Addis contacted Prime Chuck Creative to develop and produce a summer radio campaign for their client Crystal Geyser's sparkling...
Posted at 12:03h
in
by Erin
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_single_image image="1095" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/2"][vc_column_text]Function: Branding
Channel: Packaging
ABOUT THIS PROJECT
Golden Coast Mead is rebranding and creating new packaging for their line of modern, artisanal meads. Quintessentially Californian and irrepressibly groovy, Golden Coast Mead has updated the ancient art...
Posted at 19:37h
in
by Erin
[vc_row][vc_column width="1/2"][vc_column_text]Function: Concept & Copy
Channel: Print, Radio
About This Project
Delo is Chevron's brand of lubricants, providing engine protection under the harshest conditions. Working with Young & Rubicam's Charlie McQuilkin, we brought the benefits of engine protection to life by bringing the parts to life: introducing the Delo...
Posted at 14:10h
in
by Erin
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_single_image image="1127" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy
Channel: Packaging
ABOUT THIS PROJECT
Prime Chuck Creative and Addis, a branding and design agency, joined forces to revamp the packaging of Mighty Leaf Tea.
Prime Chuck Creative wrote the unchanging packaging copy across...
Posted at 19:36h
in
by Erin
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_empty_space height="10px"][vc_single_image image="1093" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/3"][vc_column_text]Function: Copy
Channel: Print
ABOUT THIS PROJECT
Clos du Bois is a refreshing alternative to the snobbery uncorked by most in the wine industry. The assignment was to create an outdoor board and end-cap display...
