[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_column_text] The Challenge Chevron was lagging in retail gasoline sales due in large part to a lack of product differentiation and a high price at the pump. Claims of superior chemistry weren't moving the needle. How could they engage...
[vc_row][vc_column width="1/1"][vc_empty_space height="20px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text] The Challenge Despite a rich history that took Orchard Supply from a Depression Era farmer's co-op in 1931 to being the first hardware, home, and garden superstore, the advertising was all about weekend sales and low, low prices, using essentially the same...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="2/3"][vc_column_text] The Challenge BATS Improv innovates the craft of improvised theatre through engaging, playful, creative performance and training. It is San Francisco's most highly acclaimed and longest-running improv company and school and the center for the unique style that BATS...
[vc_row][vc_column width="1/2"][vc_column_text] The Challenge Mobile business solutions provider TrueContext needed a name for its new software package for completing sales, service, and data collection forms while in the field. The Process We generated hundreds of names, presented a dozen (with rationales and preliminary domain availability info), and worked with the client to find...
[vc_row][vc_column width="2/3"][vc_column_text] (formerly the Cleo Eulau Center) The Challenge The “Cleo WHO Center?” This unique group of social and emotional learning experts had been empowering teachers and helping them and their students become more resilient since 1994. The CEC was ready for further growth, but it was held...