Function: Copy & Concept
ABOUT THIS PROJECT
Sometimes the best thing you can do as a writer is to get out of the way.
Yonex Golf was sponsoring Colin Montgomerie, a popular professional golfer who played on both the PGA and European Tours. Prime Chuck is familiar with him because Prime Chuck grew up playing cow pasture pool.
Working with Gumas Advertising, we did our research and were able to statistically verify improvement in Colin’s iron game coinciding with his use of Yonex’s new clubs. (We know all about correlation versus causation and how the two can be confused and abused. This case, however, seemed cut-and-dried.)
So how to deliver this discovery with impact? Show the man and just say it.