Prime Chuck Creative | Towers Watson
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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Towers Watson

Function: Concept & Copy

Channel: Digital, Print

 

About This Project

Professional services company Towers Watson, a global firm with more than 16,000 employees, is in the people, risk, and financial management business. They wanted to communicate the benefits of OneExchange, TW’s private health insurance exchange, to C-suite executives.

With our partners at Addis and art director John Donaghue, we created online banners and a series of print ads that addressed this timely topic by asking top decision makers a question — a question that was also an invitation to Choose One.

(Click layout to enlarge.)