Prime Chuck Creative | Towers Watson
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
portfolio_page-template-default,single,single-portfolio_page,postid-318,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-14.5,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.1,vc_responsive

Towers Watson

Function: Concept & Copy

Channel: Digital, Print


About This Project

Professional services company Towers Watson, a global firm with more than 16,000 employees, is in the people, risk, and financial management business. They wanted to communicate the benefits of OneExchange, TW’s private health insurance exchange, to C-suite executives.

With our partners at Addis and art director John Donaghue, we created online banners and a series of print ads that addressed this timely topic by asking top decision makers a question — a question that was also an invitation to Choose One.

(Click layout to enlarge.)