Function: Concept & Copy
Channel: Digital, Print
Professional services company Towers Watson, a global firm with more than 16,000 employees, is in the people, risk, and financial management business. They wanted to communicate the benefits of OneExchange, TW’s private health insurance exchange, to C-suite executives.
With our partners at Addis and art director John Donaghue, we created online banners and a series of print ads that addressed this timely topic by asking top decision makers a question — a question that was also an invitation to Choose One.