Prime Chuck Creative | SaverLife
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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SaverLife

Function: Naming

 

 ABOUT THIS PROJECT

EARN, the nation’s leading microsavings provider, wanted to establish a new program that would further their mission to bring financial stability to America’s most economically vulnerable populations. San Francisco ad agency BrowneMusser partnered with Prime Chuck Creative to create a name that would encourage people to learn more, get excited about starting a savings program, and feel that savings success was a possibility for them.

SaverLife was launched in June 2017 in San Francisco as a transformative community movement aiming to increase financial stability and emergency savings for families in the Bay Area. Within five months the savings platform passed a million dollars saved by users and, with the support of JPMorgan Chase, the MetLife Foundation, the Prudential Foundation and Capital One, was rolled out nationwide.

SaverLife reached 100,000 users by the end of 2017 and expects to enroll 250,000 Americans by 2019. In 2018, EARN partnered with LendUp, a fast-growing financial services firm for the emerging middle class, to offer LendUp customers the opportunity to begin saving with SaverLife.