Function: Concept & Copy
About This Project
There is a large houseboat community in Sausalito, California, on the waters of Richardson Bay. If a houseboat catches fire, the Sausalito Fire Department trucks can’t get down the docks to put it out. And the water there isn’t deep enough for the fireboats from San Francisco. Without a shallow-draft fireboat, the Sausalito Fire Department was powerless to help houseboat residents.
The SFD needed to buy a boat but didn’t have the money. To increase awareness about this critical fundraising campaign, Prime Chuck Creative pitched in pro bono on this and several other posters.
Happy ending: Sausalito got their fireboat, a 34-footer named Liberty.
(Click layout to enlarge.)