Above: Old logo
Below: New logo with tagline
Function: Branding, Naming
The County of San Mateo in California has a health care system comprised of many offerings that was intended to work as one for community wellness. But you wouldn’t know it from looking at it. Based on the signage and communications, there was no relationship between them, no sense of comprehensive care. It didn’t point towards the continuum of services provided: San Mateo Medical Center; Family Health; Behavioral Health & Recovery; Aging & Adult; Public Health, Policy & Planning; Environmental Health; Emergency Medical; and Correctional Health.
BrowneMusser advertising of San Francisco engaged Prime Chuck Creative to take a look at the name and create a tagline to drive home the value of an integrated health system for San Mateo County.
We simplified the name by focusing on the primary benefit: health. Then we gave this integrated offering a tagline that complimented the mosaic imagery: All together better.
Later that year, the CAPIO awards for excellence in public sector communications gave San Mateo County Health an EPIC Award, its highest award for Branding.