About This Project
As California’s leading microfinance provider, Lenders for Community Development (LCD) was driving economic mobility and building stronger communities in our state by helping thousands of people make a lasting change in their lives.
LCD asked Prime Chuck to create a name and tagline that conveyed their unique combination of characteristics, which we identified as hope, hard work, and good economic sense.
The name and tagline have been a success. Opportunity Fund has continued to serve Californians, directing more than $83 million and sound financial advice to entrepreneurs, students, and families throughout the state.