Function: Concept & Copy
ABOUT THIS PROJECT
Prime Chuck Creative and Addis, a branding and design agency, joined forces to revamp the packaging of Mighty Leaf Tea.
Prime Chuck Creative wrote the unchanging packaging copy across the entire product line that positions Mighty Leaf Tea as the one that brings you “the whole leaf, the whole taste of tea.” Their unique pyramid shaped bag became a graphic element and the focus of the paragraph entitled “The point of our pyramid.”
When you can do it, packaging is an ideal place to highlight a built-in competitive advantage.