Prime Chuck Creative | Let’s Pollute
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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Let’s Pollute

Function: Branding, Copy, Publicity

Channel: Digital, Print, Website

 

About This Project

The producers of Let’s Pollute, a satirical animated short with a green message and a shoestring budget, needed help with publicity when they received a surprise Academy Award nomination in 2011. Prime Chuck helped quickly create marcom materials (website, social media, Wikipedia, IMDB), developed a media release, set up Bay Area and LA media interviews, and worked with a PR agent to place the story nationally at a friends and family rate.

The film may not have taken Oscar home, but with coverage in outlets such as USA Today, Huffington Post, and Paste, the film, its director, and its message received favorable widespread attention.

 

Let’s Pollute media release

Coverage in USA Today