Function: Branding, Copy, Publicity
Channel: Digital, Print, Website
About This Project
The producers of Let’s Pollute, a satirical animated short with a green message and a shoestring budget, needed help with publicity when they received a surprise Academy Award nomination in 2011. Prime Chuck helped quickly create marcom materials (website, social media, Wikipedia, IMDB), developed a media release, set up Bay Area and LA media interviews, and worked with a PR agent to place the story nationally at a friends and family rate.
The film may not have taken Oscar home, but with coverage in outlets such as USA Today, Huffington Post, and Paste, the film, its director, and its message received favorable widespread attention.
Coverage in USA Today