About This Project
Half of all seafood consumed worldwide is farmed. So there is no better time to champion sustainable salmon farming. Leading the way is a small company on a small island off the coast of Norway. They are Kvarøy Arctic, a third generation family farm that is investing in their environmentally responsible practices so the next three generations will know the taste of pure, healthy Atlantic Salmon.
Prime Chuck Creative was brought in by the Addis Agency to help Kvarøy Arctic define their brand and be ready to distribute their own product to the world. Interviews with their CEO, their clients and other stakeholders informed our writing of Kvarøy Arctic’s branding foundation documents.
After getting a solid feel for who they were and why we all should care, Prime Chuck Creative wrote the copy for Kvarøy Arctic’s new website. It gives us hope that there are people like this in the world, running companies with passion and an eye towards shared wellbeing.