Prime Chuck Creative | Havoline
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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Havoline

Function: Concept & Copy

Channel: TV & Video

 

About This Project

What better way to promote Texaco’s high-performance Havoline products than by associating them with a 750-horsepower machine designed to make left-hand turns at 200 mph? Just be sure to wear your earplugs.

Working with Charlie McQuilkin at Young & Rubicam, we produced a number of television commercials and print over the years of the Havoline-NASCAR partnership, drawing the inner actor out of some of the most talented drivers on the planet. Or we just did donuts with the car.

There’s a reason “NASCAR” and “subtle” are seldom utteredĀ in the same breath.