Function: Concept & Copy
Channel: TV & Video
About This Project
What better way to promote Texaco’s high-performance Havoline products than by associating them with a 750-horsepower machine designed to make left-hand turns at 200 mph? Just be sure to wear your earplugs.
Working with Charlie McQuilkin at Young & Rubicam, we produced a number of television commercials and print over the years of the Havoline-NASCAR partnership, drawing the inner actor out of some of the most talented drivers on the planet. Or we just did donuts with the car.
There’s a reason “NASCAR” and “subtle” are seldom uttered in the same breath.