Prime Chuck Creative | Delo
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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Function: Concept & Copy

Channel: Print, Radio


About This Project

Delo is Chevron’s brand of lubricants, providing engine protection under the harshest conditions.¬†Working with Young & Rubicam’s Charlie McQuilkin, we brought the benefits of engine protection to life by bringing the parts to life: introducing the Delo Parts Man, made entirely of engine parts.

In addition to a print campaign created for the general market, we recorded a radio campaign geared specifically for truckers and the unique life they lead, dramatizing the relationship between a trucker and the Delo Parts Man. We learn that making a living on the road is easier when you’re riding with Delo.

To highlight Delo’s performance under the harshest conditions, we created testimonials with stars of Discovery Channel programs, including¬†Edgar Hansen from Alaskan crab fishing show Deadliest Catch.