Function: Concept & Copy
ABOUT THIS PROJECT
The branding agency Addis contacted Prime Chuck Creative to develop and produce a summer radio campaign for their client Crystal Geyser’s sparkling water products.
After creating the umbrella theme that “Life is better with bubbles,” Prime Chuck sought to utilize the strengths of radio to dramatize the benefit. Bubbles became heroes as everyday drinkers of Crystal Geyser sparkling water found relief in more ways than one…