Prime Chuck Creative | Critical Logic
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
portfolio_page-template-default,single,single-portfolio_page,postid-296,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-14.5,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

Critical Logic

Function: Naming


About This Project

Functional software testing experts SPT (Software Prototype Technologies) needed a more compelling name. Without the marketing budget of IBM, they were just another acronym in the alphabet soup.

Prime Chuck Creative was asked to create a new name. So we took a good look at what SPT stood for.

Their solution: 

Applying scientific methodology to the analysis of functional logic to streamline development and produce bug-free software.

Their approach: 

A critical review of software requirements right from the first stage of development (rather than testing after) to clear up all misunderstandings and address core problems.

We presented them with a name that captured their unique solution and approach plus a slogan, which could serve as a tagline or header:

CRITICAL LOGIC, Right from the Start

Ten years later, the company is thriving and continues to use the name and slogan.