Function: Concept & Copy
Channel: Direct Mail, TV & Video
About This Project
In partnership with art director John Donaghue, Prime Chuck Creative prepared a marketing kit for a national association of chiropractors. Each doctor or office could insert their name at the end of the spots or in the print materials.
Working with a very low production budget, we used a strong, fun idea to make the chiropractic option an inviting one, while emphasizing its value for people “living with pain.”
Printed materials included brochures and direct mail. This postcard highlighted that chiropractic is now considered mainstream, even by insurance companies.