Function: Concept & Copy
About This Project
There are bicyclists. Then there are the adrenaline junkies on wheels who charge down switchbacks like hyperactive mountain goats. They have a thirst for life . . . and water. As the leader in hands-free hydration systems, CamelBak has got their back.
Prime Chuck Creative, working with art director Marc Marvin, provided headlines and copy for print ads that spoke the language of CamelBak’s primary audience.