Prime Chuck Creative | CamelBak
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
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Function: Concept & Copy

Channel: Print


About This Project

There are bicyclists. Then there are the adrenaline junkies on wheels who charge down switchbacks like hyperactive mountain goats. They have a thirst for life . . . and water. As the leader in hands-free hydration systems, CamelBak has got their back.

Prime Chuck Creative, working with art director Marc Marvin, provided headlines and copy for print ads that spoke the language of CamelBak’s┬áprimary audience.