Function: Concept & Copy
Channel: TV & Video
About This Project
Better Place was a venture-backed vision of independence from fossil fuel led by Israeli serial entrepreneur and Silicon Valley superstar Shai Agassi. To promote its dream of electric car battery charging services and infrastructure, it needed an internationally flavored online introduction to the general market and venture capital audiences.
Prime Chuck Creative partnered with Addis Creson, Blur Studio animation, and Glue Audio to create a video for the Better Place website and other digital applications.