(formerly the Cleo Eulau Center)
The “Cleo WHO Center?” This unique group of social and emotional learning experts had been empowering teachers and helping them and their students become more resilient since 1994. The CEC was ready for further growth, but it was held back by the unpronounceable name of its visionary founder. The group wasn’t sure how best to express its identity through its appearance, its messaging, and, most fundamentally, its name.
The CEC’s executive director informed us that the leadership recognized a new name was needed but that some important stakeholders, including long-time board members and donors who knew the late founder personally, were understandably reluctant to let go. The CEC wanted a new name that expressed who they are and what they do — a name that would connect them to new partnerships (and new funding), a name that they could grow with.