Function: Concept & Copy
Channel: Brand Book, Print, OOH, Signage
ABOUT THIS PROJECT
Prime Chuck Creative partnered with Gilleran Supply and art director Chris Chaffin to concept, write and design a brand book for a rebranding effort focusing on a redesign of Aaron’s stores, a network of over 2,000 in the United States and Canada. The first of these new stores were opening in Texas. More than just a change in brick, mortar and signage, the CEO wanted to signal reengagement with the community and offer a resource for people to improve how they live right away – and do so in a fiscally responsible manner. The brand book was created to authentically capture the spirit behind Aaron’s redesign while providing tactical marketing ideas and creative executions for the new stores. The following are selected pages from the brand book.