Prime Chuck Creative | Aaron’s
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
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Function: Concept & Copy

Channel: Brand Book, Print, OOH, Signage



Prime Chuck Creative partnered with Gilleran Supply and art director Chris Chaffin to concept, write and design a brand book for a rebranding effort focusing on a redesign of Aaron’s stores, a network of over 2,000 in the United States and Canada. The first of these new stores were opening in Texas. More than just a change in brick, mortar and signage, the CEO wanted to signal reengagement with the community and offer a resource for people to improve how they live right away – and do so in a fiscally responsible manner. The brand book was created to authentically capture the spirit behind Aaron’s redesign while providing tactical marketing ideas and creative executions for the new stores. The following are selected pages from the brand book.

In addition to the brand book that was specific to the new store opening in San Marcos, we explored multiple print campaigns that could be used nationwide.

We also developed online and outdoor executions, from animation to traditional billboards to “ambient” furniture placements with messaging.