Prime Chuck Creative | Portfolio Categories Retail
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
22
archive,tax-portfolio_category,term-retail,term-22,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-14.5,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

Archive

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_column_text] The Challenge Chevron was lagging in retail gasoline sales due in large part to a lack of product differentiation and a high price at the pump. Claims of superior chemistry weren't moving the needle. How could they engage...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Brand Book, Print, OOH, Signage   ABOUT THIS PROJECT Prime Chuck Creative partnered with Gilleran Supply and art director Chris Chaffin to concept, write and design a brand book for a rebranding effort focusing on a...

[vc_row][vc_column width="1/1"][vc_empty_space height="20px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text] The Challenge Despite a rich history that took Orchard Supply from a Depression Era farmer's co-op in 1931 to being the first hardware, home, and garden superstore, the advertising was all about weekend sales and low, low prices, using essentially the same...

[vc_row][vc_column width="2/3"][vc_video link="https://vimeo.com/117844477"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/117886379"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/118352840"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy Channel: TV & Video   About This Project With the success of the Timeless Values campaign for radio, Orchard Supply wanted to have a television presence. Radio's a lot cheaper to produce and place than TV,...

[vc_row][vc_column width="1/2"][vc_column_text]Function: Branding, Concept & Copy Channel: Digital, Direct Mail, Outdoor, Point of Sale, Print, Radio, TV & Video   About This Project Prime Chuck Creative partnered with Gilleran Supply to bring some pizzazz to an annual Pep Boys promotion we named "Founders Days." Focusing on in-store messaging with...

[vc_row][vc_column width="1/2"][vc_empty_space height="15px" image_repeat="no-repeat"][vc_single_image image="525" border_color="grey" img_link_large="" img_link_target="_self" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text]Function: Naming   About This Project Chevron decided┬áto offer its customers a prepaid debit card as a way to promote brand loyalty in people who aren't attracted by, or unable to qualify for, traditional credit cards. With this prepaid...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Radio   About This Project "There are no boring products, only boring copywriters." - David Ogilvy. The assignments: a 44-ounce fountain drink for 69 cents; buy a cup of coffee, get another cup for free. The medium:...