[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_column_text] The Challenge Chevron was lagging in retail gasoline sales due in large part to a lack of product differentiation and a high price at the pump. Claims of superior chemistry weren't moving the needle. How could they engage...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Brand Book, Print, OOH, Signage ABOUT THIS PROJECT Prime Chuck Creative partnered with Gilleran Supply and art director Chris Chaffin to concept, write and design a brand book for a rebranding effort focusing on a...
[vc_row][vc_column width="1/1"][vc_empty_space height="20px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text] The Challenge Despite a rich history that took Orchard Supply from a Depression Era farmer's co-op in 1931 to being the first hardware, home, and garden superstore, the advertising was all about weekend sales and low, low prices, using essentially the same...
[vc_row][vc_column width="2/3"][vc_video link="https://vimeo.com/117844477"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/117886379"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/118352840"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy Channel: TV & Video About This Project With the success of the Timeless Values campaign for radio, Orchard Supply wanted to have a television presence. Radio's a lot cheaper to produce and place than TV,...
[vc_row][vc_column width="1/2"][vc_column_text]Function: Branding, Concept & Copy Channel: Digital, Direct Mail, Outdoor, Point of Sale, Print, Radio, TV & Video About This Project Prime Chuck Creative partnered with Gilleran Supply to bring some pizzazz to an annual Pep Boys promotion we named "Founders Days." Focusing on in-store messaging with...
[vc_row][vc_column width="1/2"][vc_empty_space height="15px" image_repeat="no-repeat"][vc_single_image image="525" border_color="grey" img_link_large="" img_link_target="_self" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text]Function: Naming About This Project Chevron decided to offer its customers a prepaid debit card as a way to promote brand loyalty in people who aren't attracted by, or unable to qualify for, traditional credit cards. With this prepaid...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Radio About This Project "There are no boring products, only boring copywriters." - David Ogilvy. The assignments: a 44-ounce fountain drink for 69 cents; buy a cup of coffee, get another cup for free. The medium:...