Prime Chuck Creative | Portfolio Categories Retail
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
creative, advertising, copy, writing, copywriting, naming, branding, brand, concept, strategy, marketing, rebrand, rebranding, project, ad, radio, television, TV, print, digital, outdoor, point of sale, point of purchase, customer engagement, editing, write, edit, consultant
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Posted at 02:49h
in
by Erin
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The Challenge
Chevron was lagging in retail gasoline sales due in large part to a lack of product differentiation and a high price at the pump. Claims of superior chemistry weren't moving the needle. How could they engage...
Posted at 05:57h
in
by Erin
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]Function: Concept & Copy
Channel: Brand Book, Print, OOH, Signage
ABOUT THIS PROJECT
Prime Chuck Creative partnered with Gilleran Supply and art director Chris Chaffin to concept, write and design a brand book for a rebranding effort focusing on a...
Posted at 21:33h
in
by Erin
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The Challenge
Despite a rich history that took Orchard Supply from a Depression Era farmer's co-op in 1931 to being the first hardware, home, and garden superstore, the advertising was all about weekend sales and low, low prices, using essentially the same...
Posted at 20:03h
in
by Erin
[vc_row][vc_column width="2/3"][vc_video link="https://vimeo.com/117844477"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/117886379"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/118352840"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy
Channel: TV & Video
About This Project
With the success of the Timeless Values campaign for radio, Orchard Supply wanted to have a television presence. Radio's a lot cheaper to produce and place than TV,...
Posted at 05:03h
in
by Erin
[vc_row][vc_column width="1/2"][vc_column_text]Function: Branding, Concept & Copy
Channel: Digital, Direct Mail, Outdoor, Point of Sale, Print, Radio, TV & Video
About This Project
Prime Chuck Creative partnered with Gilleran Supply to bring some pizzazz to an annual Pep Boys promotion we named "Founders Days." Focusing on in-store messaging with...