Prime Chuck Creative | Portfolio Categories Radio
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_column_text] The Challenge Chevron was lagging in retail gasoline sales due in large part to a lack of product differentiation and a high price at the pump. Claims of superior chemistry weren't moving the needle. How could they engage...

[vc_row][vc_column width="1/1"][vc_empty_space height="20px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text] The Challenge Despite a rich history that took Orchard Supply from a Depression Era farmer's co-op in 1931 to being the first hardware, home, and garden superstore, the advertising was all about weekend sales and low, low prices, using essentially the same...

[vc_row][vc_column width="1/2"][vc_column_text]Function: Branding, Concept & Copy Channel: Digital, Direct Mail, Outdoor, Point of Sale, Print, Radio, TV & Video   About This Project Prime Chuck Creative partnered with Gilleran Supply to bring some pizzazz to an annual Pep Boys promotion we named "Founders Days." Focusing on in-store messaging with...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2" css=".vc_custom_1483419328106{padding-top: 64px !important;}"][vc_column_text css=".vc_custom_1483420676236{padding-top: -34px !important;}"]"Summer Camp" [audio mp3="http://primechuckcreative.com/wp-content/uploads/2016/06/CrystalGeyserSummerCamp.mp3"][/audio]   "Reunion" [audio mp3="http://primechuckcreative.com/wp-content/uploads/2016/06/CrystalGeyserReunion.mp3"][/audio] [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Radio   ABOUT THIS PROJECT The branding agency Addis contacted Prime Chuck Creative to develop and produce a summer radio campaign¬†for their client Crystal Geyser's sparkling...

[vc_row][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Print, Radio   About This Project Delo is Chevron's brand of lubricants, providing engine protection under the harshest conditions.¬†Working with Young & Rubicam's Charlie McQuilkin, we brought the benefits of engine protection to life by bringing the parts to life: introducing the Delo...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Radio   About This Project "There are no boring products, only boring copywriters." - David Ogilvy. The assignments: a 44-ounce fountain drink for 69 cents; buy a cup of coffee, get another cup for free. The medium:...