Prime Chuck Creative | Portfolio Categories Packaged Goods
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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[vc_row][vc_column width="2/3"][vc_video link="https://vimeo.com/117886512"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/126297298"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/126297299"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy Channel: TV & Video   About This Project What better way to promote Texaco's high-performance Havoline products than by associating them with a 750-horsepower machine designed to make left-hand turns at 200 mph? Just be sure...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_column_text]Function: Concept & Copy Channel: TV & Video, Print   ABOUT THIS PROJECT Cat owners know the importance of keeping their cat happy. Especially when it involves the litter box. Cats who don't like their litter box have a lovely way...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_single_image image="519" img_size="full" qode_css_animation=""][vc_column_text]Above, left to right: Original packaging, new packaging Below: Rebranded back panel (click to enlarge)[/vc_column_text][vc_empty_space height="20px"][vc_single_image image="521" img_size="medium" qode_css_animation="" img_link_large="yes"][vc_empty_space][/vc_column][vc_column width="1/2"][vc_column_text]Function: Branding, Concept & Copy Channel: Packaging   About This Project The story of Mary's Gone Crackers is that of founder...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2" css=".vc_custom_1483419328106{padding-top: 64px !important;}"][vc_column_text css=".vc_custom_1483420676236{padding-top: -34px !important;}"]"Summer Camp" [audio mp3="http://primechuckcreative.com/wp-content/uploads/2016/06/CrystalGeyserSummerCamp.mp3"][/audio]   "Reunion" [audio mp3="http://primechuckcreative.com/wp-content/uploads/2016/06/CrystalGeyserReunion.mp3"][/audio] [/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Radio   ABOUT THIS PROJECT The branding agency Addis contacted Prime Chuck Creative to develop and produce a summer radio campaign for their client Crystal Geyser's sparkling...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_single_image image="1095" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/2"][vc_column_text]Function: Branding Channel: Packaging   ABOUT THIS PROJECT Golden Coast Mead is rebranding and creating new packaging for their line of modern, artisanal meads. Quintessentially Californian and irrepressibly groovy, Golden Coast Mead has updated the ancient art...

[vc_row][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Print, Radio   About This Project Delo is Chevron's brand of lubricants, providing engine protection under the harshest conditions. Working with Young & Rubicam's Charlie McQuilkin, we brought the benefits of engine protection to life by bringing the parts to life: introducing the Delo...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_single_image image="1127" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy Channel: Packaging   ABOUT THIS PROJECT Prime Chuck Creative and Addis, a branding and design agency, joined forces to revamp the packaging of Mighty Leaf Tea. Prime Chuck Creative wrote the unchanging packaging copy across...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_empty_space height="10px"][vc_single_image image="1093" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/3"][vc_column_text]Function: Copy Channel: Print   ABOUT THIS PROJECT Clos du Bois is a refreshing alternative to the snobbery uncorked by most in the wine industry. The assignment was to create an outdoor board and end-cap display...