Prime Chuck Creative | Portfolio Categories Naming
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/4"][vc_empty_space][vc_single_image image="1244" img_size="full" qode_css_animation=""][vc_empty_space][vc_single_image image="1245" img_size="full" qode_css_animation=""][vc_empty_space][vc_single_image image="1247" img_size="full" qode_css_animation=""][/vc_column][vc_column width="3/4"][vc_column_text]Function: Naming   The Challenge EARN, the nation's leading microsavings provider, wanted to establish a new program that would further their mission to bring financial stability to America's most economically...

[vc_row][vc_column width="1/2"][vc_empty_space height="10px" image_repeat="no-repeat"][vc_gallery type="flexslider_fade" interval="5" images="565,566" onclick="link_image" custom_links_target="_self" column_number="2" grayscale="no" choose_frame="default" images_space="gallery_without_space" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text]Function: Naming   About This Project As California's leading microfinance provider, Lenders for Community Development (LCD) was driving economic mobility and building stronger communities in our state by helping thousands of people make a lasting...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_single_image image="1140" img_size="full" qode_css_animation=""][/vc_column][vc_column width="1/2"][vc_column_text]Function: Naming    ABOUT THIS PROJECT Testing and certification giant NSF International decided to rename its cloud-based quality control and compliance software company to coincide with the rollout of powerful upgrades. The existing name, Aspirago, did not...

[vc_row][vc_column width="1/2"][vc_column_text] The Challenge Mobile business solutions provider TrueContext needed a name for its new software package for completing sales, service, and data collection forms while in the field.   The Process We generated hundreds of names, presented a dozen (with rationales and preliminary domain availability info), and worked with the client to find...

[vc_row][vc_column width="1/2"][vc_empty_space height="15px" image_repeat="no-repeat"][vc_single_image image="525" border_color="grey" img_link_large="" img_link_target="_self" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text]Function: Naming   About This Project Chevron decided to offer its customers a prepaid debit card as a way to promote brand loyalty in people who aren't attracted by, or unable to qualify for, traditional credit cards. With this prepaid...

[vc_row][vc_column width="2/3"][vc_column_text] (formerly the Cleo Eulau Center) The Challenge The “Cleo WHO Center?” This unique group of social and emotional learning experts had been empowering teachers and helping them and their students become more resilient since 1994. The CEC was ready for further growth, but it was held...

[vc_row][vc_column width="1/2"][vc_single_image image="524" border_color="grey" img_link_large="" img_link_target="_self" img_size="full"][/vc_column][vc_column width="1/2"][vc_column_text]Function: Naming   About This Project Functional software testing experts SPT (Software Prototype Technologies) needed a more compelling name. Without the marketing budget of IBM, they were just another acronym in the alphabet soup. Prime Chuck Creative was asked to create a new...