Prime Chuck Creative | Portfolio Categories Concept & Copy
Concept, copy, brand, naming. From marcom to advertising, Prime Chuck Creative is a valuable, complementary creative resource for agencies and clients alike.
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[vc_row][vc_column width="1/1"][vc_empty_space height="20px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text] The Challenge Despite a rich history that took Orchard Supply from a Depression Era farmer's co-op in 1931 to being the first hardware, home, and garden superstore, the advertising was all about weekend sales and low, low prices, using essentially the same...

[vc_row][vc_column width="2/3"][vc_video link="https://vimeo.com/117844477"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/117886379"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_video link="https://vimeo.com/118352840"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy Channel: TV & Video   About This Project With the success of the Timeless Values campaign for radio, Orchard Supply wanted to have a television presence. Radio's a lot cheaper to produce and place than TV,...

[vc_row][vc_column width="2/3"][vc_video link="https://vimeo.com/117887284"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Branding, Concept & Copy Channel: TV & Video   About This Project Mozilla, the company that developed the free, open-source Firefox web browser, wanted to celebrate Firefox's 5-year anniversary with a short, inspiring video to share with its global user base. Prime Chuck Creative wrote the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="2/3"][vc_column_text] The Challenge BATS Improv innovates the craft of improvised theatre through engaging, playful, creative performance and training. It is San Francisco's most highly acclaimed and longest-running improv company and school and the center for the unique style that BATS...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/3"][vc_empty_space height="20px"][vc_single_image image="1333" img_size="full" qode_css_animation=""][vc_column_text]Above: Old logo Below: New logo with tagline[/vc_column_text][vc_empty_space height="20px"][vc_single_image image="1334" img_size="full" onclick="img_link_large" qode_css_animation=""][vc_empty_space][/vc_column][vc_column width="2/3"][vc_column_text]Function: Branding, Naming Channel:    About This Project The County of San Mateo in California has a health care system comprised of many offerings that was intended...

[vc_row][vc_column width="1/2"][vc_column_text]Function: Branding, Concept & Copy Channel: Digital, Direct Mail, Outdoor, Point of Sale, Print, Radio, TV & Video   About This Project Prime Chuck Creative partnered with Gilleran Supply to bring some pizzazz to an annual Pep Boys promotion we named "Founders Days." Focusing on in-store messaging with...

[vc_row][vc_column width="1/2"][vc_gallery type="flexslider_fade" interval="5" images="562,561,560,559" onclick="link_image" custom_links_target="_self" column_number="2" grayscale="no" choose_frame="default" images_space="gallery_without_space" img_size="full"][vc_empty_space height="20px" image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Digital, Outdoor, Print   About This Project We love doing great work for organizations that do good. So when art director Marc Marvin asked if Prime Chuck would join him to help promote Marin...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/4"][vc_single_image image="1303" img_size="full" qode_css_animation="" css=".vc_custom_1595182902784{padding-top: 142px !important;}"][vc_empty_space][vc_single_image image="1304" img_size="full" qode_css_animation=""][/vc_column][vc_column width="3/4"][vc_column_text]Function: Branding, Copywriting Channel: Packaging, Digital, Outdoor   ABOUT THE PROJECT Prime Chuck Creative partnered with Egg Branding to extol the many virtues of White Oak Pastures, a family farm in...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="grid" parallax_content_width="in_grid" angled_section="no" angled_section_position="both" angled_section_direction="from_left_to_right" text_align="left" background_image_as_pattern="without_pattern" row_negative_margin=""][vc_column width="1/2"][vc_column_text]Function: Concept & Copy Channel: Print, TV & Video   About This Project About the best thing an ad can do is give readers valuable knowledge about something that concerns them at the time. These spread magazine ads for...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column width="2/3"][vc_empty_space height="10px"][vc_gallery interval="5" images="556,557,555" img_size="full"][/vc_column][vc_column width="1/3"][vc_column_text]Function: Concept & Copy Channel: Print   About This Project Jeld-Wen, Oregon's largest privately held company, makes doors and windows. Pozzi is their line of upscale, handcrafted windows. Pozzi's messaging had been similar to their competitors' --...