Chuck has worn many hats during his career, including the Chapeau of Copywriting, the Helm of Naming, and the Tam-O-Songwriting. That this coincides with hair loss is pure chance.
To some degree, we are all products of our environment. Chuck was fortunate enough to be at Hal Riney & Partners during its heyday and soaked up the folksy storytelling vibe that sold both beer and presidents. From there, clutching the Dictionary of Microprocessors, he wrote about Intel for the B-to-B arm of Chiat/Day. Then the glamor of Los Angeles called.
Shortly thereafter, Chuck found himself living in a small, dank Venice apartment with rent-control-green carpeting. The bright spot: he worked for advertising trailblazer Jean Craig at Kresser/Craig and met Paul Decker, whose iconoclastic genius rivaled that of Chuck’s other great influence: Howard Gossage.
Chuck’s last ad agency home was Young & Rubicam/SF, where he worked for nine years, primarily on the Chevron Talking Cars campaign that Adweek cited as a “Campaign of the Decade.” Once again, fortune smiled as Chuck witnessed firsthand the eloquence of then-CD Peter Angelos and the gentlemanly intelligence of Charlie McQuilkin. (You’ve got to give credit where credit’s due — even when it’s your own bio page.)
Today, Chuck is the creative lead of Prime Chuck Creative, where he strives to take everything he has learned and use it to champion the Really Good.